Labubu dolls are one of the hottest collectible vinyl toys in 2025. Designed by Hong Kong-based artist Kasing Lung
These quirky and mischievous characters from The Monsters series have exploded in popularity across the U.S. from TikTok collectors to serious toy resellers.
Labubu comes in “blind boxes,” meaning you don’t know what you’ll get — surprise makes it exciting!
Rare versions like 24K Gold Labubu, Coca-Cola Labubu, and Purple Labubu drive demand.
TikTok, YouTube Shorts & Instagram Reels made Labubu dolls viral
– The Big Energy Labubu resold on StockX for over $950 in March 2025.
There’s a viral Labubu song trending on TikTok with over 20 million views.
Some collectors nickname their Labubu dolls — popular names include Stanley, Dada, Lafufu.
The Coca-Cola Labubu was a special release in 2024 during a global summer campaign.
“Is Labubu a demon?” Not really. It’s more like a fantasy forest creature with sharp teeth but a friendly vibe. It’s misunderstood but loveable.